Maxwell Planck

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Led 42-person cross-functional org owning in-game economy for 5M MAU social platform

Generated $9.15M gross revenue across 3.8M transactions in 13 months; paid out $2.4M to creators

Drove 2.5× structural revenue lift through live service marketplace redesign

Grew catalog breadth 13.5× (12K → 173K unique items purchased per month)

Adventure Lab — Co-Founder & CEO2019 – 2023

Founded live interactive social experience platform; raised $1.4M pre-seed

Built cross-platform tech stack (mobile, desktop, VR) with real-time WebRTC on AWS ECS

Raindance Award winner

Meta / Facebook — Senior Software Engineer, Social VR2017 – 2018

2nd founding engineer on the internal prototype that became Meta Horizon Worlds

Convinced leadership to pivot from Facebook Spaces toward social gaming

Oculus Story Studio — CTO & Executive Producer2014 – 2017

Technical founder of Emmy-winning VR studio; produced Henry, Lost, Dear Angelica, Wolves in the Walls

Emmy ×2, Peabody, Lumière for Henry; co-created Quill VR animation tool

Led 50 FTEs across simultaneous productions

Pixar Animation Studios — Director of Engineering / Global Tech Supervisor2004 – 2014

10 years across 6 films totaling $3.33B worldwide box office (Cars, Up, WALL·E, Brave, Monsters University, The Good Dinosaur)

Led 18-person engineering team as global tech supervisor on The Good Dinosaur

4 patents in novel rendering techniques (subsurface scattering, light pruning, translucent rendering, visible surface compositing)

SIGGRAPH publication: "Stochastic Simplification of Aggregate Detail"

EducationMIT — BS Computer Science, concentration in Computer Graphics & AI